It is so important to reach your users when you own a web application, and in the digital age, that means making sure people on mobile devices can use your app. It also means making sure they can remain as content as possible during that experience.

Smartphones and other mobile devices like iPads and Kindles are today’s devices of choice. We are forever on the go, and lugging around your laptop everywhere makes little sense these days. Because of that, optimizing your web app for mobile isn’t just a trend or a side option, it’s critical.

On that note, we’ve compiled a list of the top reasons to make your web application mobile-friendly.

responsive

Google Likes It

Did you know in 2015 Google altered its search algorithm to favor those websites that are mobile-friendly? That’s right – if you’re not mobile friendly, you’re not front page Google.

Here’s a joke for you: Where’s the best place to hide something? Answer: On the second page of Google.

Don’t end up on the second page. Get responsive.

responsive

 Staying Relevant

Although you may be offering state of the art, top notch software or services, if you’re not offering a great mobile experience, you’re still in the digital dark ages. “How can XYZ Company be good at what they do, if they can’t give me a decent mobile browsing experience?”

Don’t scare anyone away by refusing to step into the modern day with a mobile friendly design.

responsive

Great User Experience

According to Google, 53% of mobile users will abandon a site if it takes longer than 3 seconds to load.  Clearly, functionality is a top priority for lots of folks.

A responsive web app provides the best user experience possible, helping to improve your credibility, boost your conversion rates, and increase customer retention.

responsive

Saving Time & Money

When you’re building custom software and you tell your development teams that responsiveness isn’t a requirement, you’re limiting the capabilities of what your software could be in the future.

Thinking ahead to what you’d like your application to look like eventually is key to saving time and money during future upgrades. This means letting your development team know you’re considering making your app responsive so they can build that aspect into the code, making it easier to implement in the future.

discovery, responsive

Responsive App Design

Web apps that aren’t mobile-friendly are quickly becoming extinct within our fast-evolving digital landscape. As time goes by, more and more websites will emerge that are mobile-friendly, pushing those that are not even farther down the search results page and away from customers.

If you’re looking for a software development firm to help you move forward to achieve the growth and success that you’re looking for, reach out to us – we’d love to hear your ideas.

Resource: 6 Items That Are Non-Negotiable When Building Software

Before you get started in developing your software app, discover what is non-negotiable in building a successful software application. In this guide, we share how to build your application on a solid foundation from nearly twenty years of our own personal experience.

You can grab a copy of the guide below and share it with your team!

Build Your Application on a Foundation