Season 2, Episode 6: Taking The Leap to Franchise

MIXING UP MARKETING METHODS

Welcome to the first episode of season three where we’re exploring innovation and talking with business leaders about how they have incorporated innovative ideas into their workplace.

In this podcast, hosts Veanne Smith and Sarah Lodato,  chat with Chief Marketing Officer, Eric Dodds, about the innovative ways the coding school, The Iron Yard, has been leading the change in EdTech. From their marketing efforts to the coding boot camps and online learning, The Iron Yard has been shaking up the traditional methods of obtaining an education.

What Will I Learn About Innovation?

During our discussion with Eric, we cover:

  • The Iron Yard’s non-traditional approach to education
  • How Eric and his team craft their marketing strategies
  • Eric’s favorite marketing campaigns to date

Keep up with Eric by heading over to The Iron Yard website. Also feel free to connect with him on LinkedIn.

Please enjoy our episode!


 About Eric Dodds

Early in his career, Eric worked at a nationally renowned marketing shop, where he developed content, managed accounts, and built strategies. He crossed paths with the CEO of The Iron Yard, Peter Barth, just as The Iron Yard was being developed. Eric decided to jump on board as a partner and head up their marketing efforts at their headquarters in Greenville, South Carolina.