Modernizing e-Commerce Workflows
for Multi-Channel Sales
Case Study with Bailey Hardwoods
Case Study Summary
Bailey Hardwoods, a family-owned hardwood flooring company, partnered with SOLTECH to develop a custom B2B and B2C e-commerce platform to support its expansion into distribution. In just four months, the company launched a unified digital commerce solution that enabled real-time inventory visibility, streamlined multi-channel ordering, and drove over 400% business growth.
“SOLTECH exceeded our expectations and brought our complex vision to life. They genuinely cared about the success of our company.”
— John Blaker, Growth Consultant, Bailey Hardwoods
Key Results
- Achieved 400% business growth following platform launch
- Delivered a fully functional omnichannel platform in 4 months
- Enabled real-time inventory visibility across multiple suppliers
- Streamlined ordering for both contractors (B2B) and direct customers (B2C)
- Improved customer experience with automated order tracking and notifications
Client
Bailey Hardwoods is a family-owned hardwood flooring company specializing in installation, refinishing, and retail sales. As part of its growth strategy, the company has expanded into distribution, serving both contractors and direct-to-consumer markets through a modernized, technology-enabled approach.
Business Goals: Multi-Channel Expansion
Bailey Hardwoods aimed to expand its business model by launching a unified digital commerce platform that could support both B2B and B2C sales. The company sought to create a seamless buying experience for contractors, homeowners, and DIY customers while improving internal operations and scalability.
With multiple brands, product sources, and customer types, Bailey Hardwoods needed a solution that could centralize inventory, streamline ordering, and provide real-time visibility into product availability and order status.
They chose to work with SOLTECH for its consultative approach and ability to translate a broad, evolving vision into a structured, scalable technology solution.
Business Challenge: Complex
e-Commerce Integration
Designing a single platform to support both contractor and consumer sales introduced complexity across pricing models, inventory management, and supplier integration. Additionally, the company required real-time communication between internal systems and external vendors to ensure accurate product availability.
Bailey Hardwoods needed to build a scalable, multi-channel commerce platform capable of supporting complex inventory workflows and real-time supplier integration.
“SOLTECH met our expectations and exceeded them. They did an amazing job of bringing to fruition our complex requirements. They genuinely cared about the success of our company.”
– John Blaker, Growth Consultant, Bailey Hardwoods
Solution: Unified Sales and Inventory Platform
SOLTECH partnered with Bailey Hardwoods to design and implement a custom omnichannel commerce platform that aligned with both immediate business needs and long-term growth.
The engagement began with discovery and solution design, where SOLTECH worked closely with stakeholders to refine requirements, prioritize features, and define a phased rollout strategy. The initial phase focused on launching a B2B platform, followed by a B2C storefront.
The solution included:
- A custom B2B portal supporting contractor-specific pricing and bulk ordering workflows
- A B2C e-commerce storefront tailored to homeowners and DIY customers
- Real-time inventory synchronization across internal systems and external suppliers
- Automated order tracking with proactive customer notifications
- A mobile application enabling sales teams to manage orders and customer interactions in the field
The platform was designed to dynamically communicate with external suppliers when inventory was unavailable, ensuring customers received accurate availability and delivery timelines.
Throughout the engagement, SOLTECH maintained close collaboration with Bailey Hardwoods, adapting to evolving requirements and providing ongoing strategic guidance.
Project Highlights
- Delivered a custom omnichannel commerce platform in just four months
- Enabled real-time inventory visibility across multiple brands and supplier networks
- Empowered sales teams with a mobile application for field-based productivity
- Implemented automated order tracking to improve customer transparency
- Supported a phased rollout strategy aligned with business growth objectives
- Maintained direct executive engagement and high-touch collaboration throughout the project
Impact
The new platform enabled Bailey Hardwoods to significantly expand its operations and improve how it serves both contractors and direct customers.
Following implementation, the company achieved over 400% growth, driven by its ability to efficiently manage multi-channel sales through a single, integrated system.
The solution also:
- Streamlined inventory and order management across multiple sales channels
- Improved customer experience through real-time order tracking and communication
- Increased sales team efficiency with mobile access to critical data
- Provided a scalable foundation to support continued business expansion
