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Should You Be More Social?

Are you an avid participant in social networking or just getting started? Social networking sites seem to be the biggest thing on the Internet right now, and there are no signs that this will change anytime in the near-or far-future.  Today, it is estimated that there are over 200 well known social networking sites in existence. These sites have provided businesses an open platform to promote themselves with measurable results.

The popularity of social networking for business stems from the search engines. Google and Bing love these sites because they always provide fresh content. If you lay out key words subtly throughout the content, search engines will start pulling up your page for users to see. Creating a LinkedIn, Twitter or Facebook page for your business will help connect new and existing customers to your website.

Social Media provides a great opportunity for small and medium sized businesses without large marketing budgets, to increase their ranking in a search and drive traffic to a website without spending a dime.

The key to using these sites effectively is to create a profile that represents your brand, here are some suggestions:

  •     Define your objectives
  •     Keep interesting and informative information and images updated on a regular basis
  •     Encourage your followers to give feedback. The greatest benefit of using social media as a marketing tool is not necessarily all the people you can talk to but instead all of the people you can hear.
  •     Combine social media with your existing marketing strategies for the best results.

We encourage you to follow all of SOLTECH’s news and events on our various social networking sites.

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