Building a Custom Application to
Monitor Hail Damage
Case Study with HailSolve
Case Study Summary
HailSolve partnered with SOLTECH to improve how its team manages and uses property and weather data for hail risk management. SOLTECH revamped HailSolve’s Salesforce platform and developed Leadmaker, a custom application that made property and weather data easier to organize, access, and search. The new technology streamlined lead generation and enabled more timely, accurate, and data-driven client outreach.
“We were able to collaborate on this project and not have to worry about being left in the dark on our end.”
— Tony Holloway, Director of Technology, HailSolve
Key Results
- Increased available data by 90%
- Revamped Salesforce to better organize data and automate tasks
- Developed Leadmaker to store and access property and weather data outside of Salesforce
- Simplified searches for properties affected by hail
- Reduced the manual effort required to analyze geographic data
- Enabled more timely and data-driven client outreach
Client: HailSolve
HailSolve is a risk management and hail restoration company based in Nashville, Tennessee. The company gathers property and weather data for commercial properties across the United States and monitors storms for potential hail damage. Its services include advanced data insights and analytics, on-site storm damage assessments, and end-to-end hail damage restoration.
Business Goals: Smarter Data Management
HailSolve wanted to make it easier for its team to organize, access, and use the property and weather data that supports its hail risk management services. Because this information plays an important role in identifying potential hail damage and generating leads, the company needed a more efficient way to turn complex data into useful information for its team.
The goal was to improve how data was managed within Salesforce while giving HailSolve greater flexibility to work with property and weather information outside of the platform. By reducing the manual effort involved in finding and organizing relevant data, HailSolve could more efficiently identify affected properties and provide clients and prospects with timely, data-driven information.
Business Challenge: Fragmented Property Data
Monitoring storms and commercial properties across the country requires HailSolve to analyze large amounts of property and weather data. Before partnering with SOLTECH, the team primarily relied on Salesforce to access this information. However, hail data can come from multiple sources, making it difficult to quickly determine whether a particular property was affected by a storm.
This made identifying potential hail damage a time-intensive process. Team members often spent hours manually compiling and organizing weather data to present to potential clients. They also had to sort through geographic information to identify where hail damage may have occurred.
The challenge was particularly important because hail damage can be subtle and easy for property owners to overlook. HailSolve relies on accurate property and storm information to identify potential leads and provide property owners with relevant information about possible damage.
HailSolve needed an easier way to organize and access their data from Salesforce.
“The ease of being able to bounce ideas off of the SOLTECH team is something that stood out. We were able to collaborate on this project and not have to worry about being left in the dark on our end.”
– Tony Holloway, Director of Technology at HailSolve
Solution: Centralized Data Platform
HailSolve’s partnership with SOLTECH began in 2021 with a revamp of its Salesforce platform. SOLTECH created an updated database designed to better organize data and automate tasks.
In addition to the Salesforce work, SOLTECH helped HailSolve develop Leadmaker, an off-platform application with import capabilities. The application allows HailSolve to store and access property and weather data outside of Salesforce in a platform the company can customize.
SOLTECH also developed a search feature that allows the HailSolve team to quickly find and download information about properties affected by hail. Previously, team members had to manually sort through geographic data to identify the location of potential hail damage. The new search functionality made it easier to identify relevant properties across different geographic areas.
Throughout the engagement, SOLTECH worked collaboratively with HailSolve as the teams developed and refined the solution.
Impact: Data-Driven Lead Generation
The new software streamlined HailSolve’s internal operations and improved how the team uses data to support lead generation. With easier access to relevant property and weather information, team members can spend less time manually compiling data and more efficiently identify properties that may have been affected by hail.
Access to the right data points also allows HailSolve to approach clients and potential leads with more timely, accurate, and data-driven information. The search functionality expanded the team’s ability to identify opportunities without relying on the same manual geographic analysis required previously.
Highlights
- 90% Increase in Data
- 2 Million+ Users in Their Database
